● Built out new Google Ads Campaigns utilizing proper account structure and best practices.
Conducted competitive keyword research, and implemented proper organization of ad groups,
proper keyword match types, negative keywords, device segmentation, and ad extensions.
● Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured
ad groups, keywords, bids, and ad copy to adhere to Google’s best practices.
● Used Analytics to assess visitor data to decrease the bounce rate and increase time on the page
through on-site changes.
● UsedAnalytics to Assess Visitor Behaviour and Make Adjustments to Paid Campaigns.
● UsedAhrefs, and Moz to research competitors’ link profiles and organic SERP presence
● Spoke to clients to understand their challenges, goals, unique selling proposition, market position,
manage expectations, and create custom strategy.
● Used Screaming Frog software to perform in-depth technical analysis of client websites, ensuring
optimization of Title Tags, Images, and Site Structure.
● Analysed Matched Search Queries to discover new keyword ideas and find negative keywords to
decrease irrelevant traffic.