Post Graduation Diploma in Computer Science Technology and Software Testing (ACE).
Bachelor of Computer Application (BCA).
Google Ads, Google Analytics, Google Ads Manager, Looker Studio, Google Tag Manager, WordPress, Microsoft Office Suite , SEMRush, Ahrefs, Google Sheets, Canva.
ROAS, CTR, CTC, CPA, A/B Testing Results, CRO, Quality Score
HTML, CSS, C, C++, JAVA- Selenium Web Driver, and SQL
Google Analytics, GTM, SEO Tool: SEMRush, Ahrefs, Google Search Console
● Developed and executed a new Google Ads campaign structure, transitioning from 6 campaigns with 24 ad groups to 4 streamlined campaigns, resulting in improved clarity, performance tracking, and budget efficiency.
● Created and implemented a personalized reporting dashboard using Google Looker Studio, enabling transparent performance analysis and actionable insights for internal stakeholders.
● Created and implemented a personalized reporting dashboard using Google Looker Studio, enabling transparent performance analysis and actionable insights for internal stakeholders.
● Optimized ad performance by integrating high-performing keywords from previous campaigns into the new structure, leveraging data-driven insights to enhance click-through rates and conversions.
● Built out new Google Ads Campaigns utilizing proper account structure and best practices.
Conducted competitive keyword research, and implemented proper organization of ad groups,
proper keyword match types, negative keywords, device segmentation, and ad extensions.
● Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured
ad groups, keywords, bids, and ad copy to adhere to Google’s best practices.
● Used Analytics to assess visitor data to decrease the bounce rate and increase time on the page
through on-site changes.
● UsedAnalytics to Assess Visitor Behaviour and Make Adjustments to Paid Campaigns.
● UsedAhrefs, and Moz to research competitors’ link profiles and organic SERP presence
● Spoke to clients to understand their challenges, goals, unique selling proposition, market position,
manage expectations, and create custom strategy.
● Used Screaming Frog software to perform in-depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure.
● On-site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content
and Keyword Density, Alt Image Text, & Response Codes
● Monitored and reported on website traffic and ad performance, enhancing campaign
effectiveness by optimizing strategies based on analytics insights.
● Designed visually appealing images using Canva, enhancing reader engagement and blog aesthetics.
● Analysed Matched Search Queries to discover new keyword ideas and find negative keywords to
decrease irrelevant traffic.
● Experienced Quality Assurance Tester in casino game development, utilizing my detail-oriented
and analytical skills to consistently identify and rectify bugs, significantly surpassing standard
productivity levels and accelerating client deliverables ahead of deadlines.
● Recognized for excellent work in video game testing and promoted for my ability to manage my
work while teaching and supporting new team members, which established a strong foundation
for new employee success and enhanced overall team efficiency.
● Led and inspired a team of testers, leading to better product quality and client satisfaction. This
proactive leadership helped in the early release of products, contributing directly to the
organization’s growth and client relations
Dec’24 – Jun’25 with Catalyst Miami, Miami, Florida, USA as Digital Marketing Coordinator (Part-time)
Role & Responsibilities:
Overseeing end-to-end Meta and Google Ads Management by optimizing ad spend to maximize reach and achieve a high ROAS
● Planning & executing Display, YouTube, and Performance Max Campaigns by leveraging social insights and analytics across
channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising
● Brainstorming Advanced Retargeting Strategies, utilizing data-driven insights to capture lost leads and improve conversion rates;
setting up detailed KPIs tracking systems to monitor funnel performance, ad campaign efficiency, and client satisfaction
● Providing weekly reports with actionable performance insights, helping stakeholders make data-driven creative and targeting
adjustments; managing budgets & pacing, ensuring maximum efficiency while adapting to performance trends and program priorities
● Collaborating with internal teams to align ad creative with campaign messaging, improving engagement and CTR across platforms
through continuous testing
● Executing targeted Email Marketing campaigns, nurturing leads through the sales funnel for higher engagement rates and conversion
● Formulating Event Marketing strategies and executing high-converting Webinars and Virtual Events that deliver valuable insights
and establish clients as authorities in their fields, resulting in increased sales and brand loyalty
● Worked with the Web Development team for setting up tracking codes, fostering a collaborative ecosystem, driving mutual growth, and
nurturing sound relationships with clients by providing insights to ensure alignment with their business goals
Highlights:
● Successfully designed and executed cross-channel campaigns on Google Ads and Meta Ads for multiple programs, increasing summit
registrations by 25%, volunteer sign-ups by 22%, and donations by 20%
● Optimized keyword strategies & match types, expanding targeting to grow impressions by 35% and reduce CPA by 15% within 2 months.
Nov’24 – Jun’25 with Media Burn Archive, Chicago, Illinois, USA as Paid Media Specialist (Part-time)
Significant Contributions:
● Restructured Google Ads architecture from six campaigns and 24 ad groups into four optimized campaigns, improving budget efficiency
and reducing complexity by 40%, while boosting CTR by 30% and cutting CPC by 25% through ad copy and keyword enhancements
● Increased conversions on a flat budget by leveraging Dynamic Search Ads and strategic bidding, and improved Quality Score from 6.7
to 8.5 to enhance ad rank and reduce costs
● Audited and resolved inefficiencies in account setup including faulty location targeting and broken conversion tracking within 30 days
● Created and deployed a Google Looker Studio dashboard for transparent reporting and faster optimization cycles, directly supporting
strategic review processes
● Configured advanced conversion tracking in Google Tag Manager with specific trigger events to ensure accurate attribution and
campaign measurement
Jan’25 – Jun’25 with Skeenawild Conservation Trust, Terrace, BC as Paid Media Coordinator • Contractor
Significant Contributions:
● Successfully launched and optimized 10+ Google Ads campaigns (Search & Performance Max), boosting website traffic and increasing
donations within 3 months, while executing full-funnel programmatic campaigns via DV360 and CM360 to drive a 25% increase in
volunteer sign-ups
● Implemented and configured Google Tag Manager with advanced custom event tracking to improve attribution and ensure data accuracy
for optimization
● Built a real-time interactive Looker Studio dashboard, reducing manual reporting time by 60%, enabling quick stakeholder decisions
based on performance KPIs
● Monitored campaign budgets and performance daily, adjusting bids and creative to protect ROAS, scale efficiently, and respond to trends
across search and display
Nov’21 – Jun’25 with BMM Testlabs, Dieppe, New Brunswick as Intermediate QA Tester (Full-time)
Google Ads, Google Analytics. SEO[Hubspot], and keyword research[SEMRush] Certified with proficient skills and experience in paid and organic search, lead generation, analytics, landing page optimization, and creative work. Highly motivated, and capable of meeting deadlines under pressure. Detail-oriented with exceptional communication skills verbal and written.
Cégep De LaGaspésie Et Des Îles,
Montreal, QC
January 2020- September 2021
Google Ads, Google Analytics, Google Ads Manager, Looker Studio, Google Tag Manager, WordPress,
HTML, CSS, C, C++, JAVA- Selenium Web Driver, and SQL
Developed and executed a new Google Ads campaign structure, transitioning from 6 campaigns with 24 ad groups to 4 streamlined campaigns, resulting in improved clarity,
Built out new Google Ads Campaigns utilizing proper account structure and best practices.
UsedAnalytics to Assess Visitor Behaviour and Make Adjustments to Paid Campaigns.
Have questions, ideas, or projects to discuss? I’d love to hear from you! Whether you’re looking to collaborate, need assistance with a service, or simply want to connect, feel free to reach out
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